WalMart recently announced that they would retroactively price match their competitors (with certain exclusions) during the holiday season. This got me thinking with several companies offering to price match how do the companies everyday price match policies compare with each other.
According to their website:
We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.The site also says that they will match "buy one, get one" (BOGO) offers as long as the price is mentioned in the ad. Please be aware that when they say identical they mean it. It must be the same brand, size, model, flavor, color, everything must match 100% to the competitors ad.
Exclusions include the following:
We DO NOT match the price in the following types of competitor ads:We do not honor:
- Items that require a separate purchase to get the ad price
- example: "Buy [item A] to get [item B] for $C"
- Items with no actual price that require a purchase to get free product
- example: "Buy both [items A & B] to get [item C] for free"
- Items that require a purchase to get a competitors' gift card
- example: "Buy [item A] to get a $B gift card
- Buy one, get one free (BOGO) ads with no actual price given
- Going out of business or closeout prices
- Percentage off
- example: "All mascara, 40% off"
- Competitors' private label price promotions
- according to the WalMart website
- Ads when the actual price for items cannot be determined.
- Internet pricing
- Misprinted ad prices of other retailers
- "Going out of business" sales or "close out" prices
With our Low Price Promise you know you're always getting a great deal when you shop Target stores.Our promise to guests:
- according to the Target website
- We compare prices on over 25,000 items, so you'll know you're saving. Learn about our Store Price Adjustment policy.
- We'll match the price found in any competitor's printed ad* for an identical product.
- To help you save even more, we accept manufacturer's coupons. We happily accept one manufacturer's and one Target coupon per item. View our Store Coupon policy.
- We organize our stores to make great deals easy to find.
- One-stop shopping saves you time, money and all that driving around.
- We would never ask you to compromise quality for low prices.
Even though there is no Kmart in my area anymore, I tried to look for Kamrt's policy but could not find one. I am not sure if Kmart (which owns Sears) has the same policy as the company it bought a few years ago, but Sears policy says
If you find a lower price on an identical branded item with the same features (in Consumer Electronics identical brand and model number) currently available for sale at another local competitor retail store, Sears will match that price plus, give you 10% of the difference. Just bring in the original advertisement to a sales associate at the time of, or within 14 days after, your purchase.There you have it. What do you think? Which policy do you think is better?
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